How Do I Develop Content People Will Like?

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by Jake on March 13, 2012

How do you create training content that knocks your audience’s socks off? Across all markets, people love and rave about training content that does three big things: 1) Solves their problems and answers their questions. This seems like a no-brainer, but the part that’s easy to overlook is identifying what people actually want – not [...]

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Your personal story of success is hands down, the most important part of every presentation you deliver. Whether it’s a keynote speech, a teleseminar, a product launch, or your book – your story is the most humanizing, inspiring, and revealing part. Plus, when done properly it’s all the positioning and authority establishment you need. There [...]

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How Do I Get People To Buy?

February 29, 2012
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So, you have a new product online. After all the doubt and frustration, you buckled down and got it done. And you’re so proud! It’s everything you know about your field of expertise all rolled up into one beautiful and succinct package. So you put it on your website, a few sales trickled in, and… that was [...]

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How do I connect with people on a deep level online?

February 27, 2012
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How do I connect with people on a deep level? Have you ever found yourself thinking, “Does this internet stuff even work?” “I don’t know any of these people.” “I have no idea who’s reading this. How do I know I’m connecting with them?” The best way to make a sale is sitting down with [...]

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How do I find and work with clients I actually like and who are fun to work with?

February 23, 2012
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How do I find and work with clients I actually like and who are fun to work with? Start off by building the online marketing machine we teach you how to build in the Big Kahuna List Builder course. I actually discovered this secret before I started marketing online. I had been coaching in Portland, [...]

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How To Make Sure Google Approves Of Your Website

February 16, 2012
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Ever heard of the dreaded “Google Slap?” If you ever plan on using paid advertising from Google, you have to read this (otherwise your Adwords account could get permanently banned). This isn’t a scare tactic, Google is vague about their requirements, and they have no issue banning small accounts. (It even happened to me once). [...]

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30 Minutes A Day To Master Social Media

February 10, 2012
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Social media is an excellent way to start building your online presence, and build expertise in your field. If you don’t have a list yet – start with social media. If you already have a list and want to make it bigger – start using social media. But the most common objection I hear from [...]

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How To Make Your Videos Look Crisp, Clean, and Professional

February 8, 2012
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Having fabulous content that knocks people’s socks off is fantastic. But nothing’s worse than finding a video with great information that really can transform a persons life and have the video look terrible. Everything matters online. Every detail is another piece of your reputation, presence, and credibility. The German architecture  Ludwig Mies van der Rohe put it perfectly [...]

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Leverage Video Marketing: What To Say In Your Free YouTube Videos To Get People To Your Site

February 6, 2012
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YouTube’s a fantastic resource for reaching out to new customers, fans, followers, and especially conference planners looking for keynote speakers to hire. But what do you need to do in each video to get people to actually go to your site? There are three things to say in the video in terms of your content. [...]

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